Your analytics
Views against unique readers, the completion funnel, where readers came from, and which numbers are worth acting on.
Blog analytics covers everything you have published, with a per-post breakdown underneath.
The headline numbers#
| What it counts | |
|---|---|
| Views | Every time a post was opened. |
| Unique views | Distinct readers. |
| Likes, bookmarks, comments | Added over the period. |
The completion funnel#
How far down readers actually got. This is the honest number, and it is usually humbling.
A large drop near the top is an opening problem - the title promised something the first two paragraphs did not deliver. A drop in the middle is usually length, or a wall of text where a diagram, a code block or a subheading would have carried the reader through.
Where readers came from#
Referrers show which sites sent traffic. Share channels show where the post was shared from when somebody used the share control.
Between them they answer whether a post is being found through search, passed around, or only seen by people already on Revquix - three very different situations that the view count alone cannot distinguish.
Daily chart and top posts#
The chart plots the same metrics over time, so you can see the shape of a launch and how long the tail lasted.
Top posts ranks by views, likes or completion. Ranking by completion rather than views is the more useful exercise: it surfaces the post people actually finished, which is not usually the one with the biggest number.
Reading it honestly#
- A post with no topics under-performs and the analytics will not tell you why. Check the topics before concluding the writing was the problem.
- Numbers move slowly at first. A post's first week is not its total; search traffic arrives over months.
- Members-only posts have a smaller ceiling by definition. Do not compare one against a public post.
Related#
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