Discount codes
A discount is your money, including when the platform issues the code. What that means for a single session, and what it does to a package for its whole life.
You can issue codes - coupons, in the product's own wording - that reduce the price of your services. Before you do, there is one fact that decides whether a code is a good idea:
Including platform codes#
This surprises people, so it is worth stating on its own: a code the platform runs on your service is also your money.
If a campaign applies a discount to your listing, the reduced price is what you are paid a percentage of. The platform is not funding the difference. Treat any code applied to your services - whoever created it - as a decision about your own rate.
On a package, a discount is permanent for that sale#
This is the part that costs mentors real money without their noticing.
A package's payout is escrowed at purchase and split between the sessions in it. That escrow is calculated from the discounted price, and it is frozen onto the buyer's entitlement.
So a 20% code does not discount the first session. It discounts every redemption for the entire life of that package.
- A ₹10,000 package sells for ₹8,000 with a 20% code.
- Your net is calculated from ₹8,000, not ₹10,000.
- That smaller net is split across the sessions and frozen.
- Every session the buyer redeems - this month or in eleven months - releases the smaller slice.
The service editor shows the split twice for exactly this reason: once at your full price, and again at the discounted price. If the two differ, the second one is what you will actually be paid.
Practical use#
Codes work best where the discount buys something back:
- A first session at a lower rate, to convert someone who is unsure.
- A short campaign you can end, on a single-session service rather than a package.
They work worst as a standing discount on a long-validity package, which is a year of your time sold at a reduced rate to a buyer who has already committed.
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