Identity and photos
Your name, headline, avatar and cover image - the parts of a profile people judge before they read anything.
The identity band is the top of your profile: photo, name, headline, location. It is the only part guaranteed to be read.
Your headline#
One line, and the hardest thing on the page to write well.
If you mentor, the headline is doing sales work. If you are job-hunting, it is doing positioning work. Either way, "Software Engineer" is a wasted line.
Your avatar#
Upload and crop in place - the cropper is square because that is how the avatar renders everywhere on the platform.
- Your face, looking at the camera. A logo or an illustration reads as a placeholder.
- Plain background. It renders small in most places.
- Recent. People meet you after seeing it.
Your cover image#
The banner behind the identity band. Optional, and it is decoration rather than content - nothing important should live in it, because it crops differently on a phone.
Location#
Used for display, and it feeds discovery when you are visible - see profile visibility. A city is enough; a full address is neither asked for nor wanted.
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